Privacy Policy
FAR BANK ENTERPRISES – PRIVACY STATEMENT
Last Updated Date: November 3, 2021
About this Privacy Statement
Far Bank Enterprises, Inc., together with any
affiliates, subsidiaries, successors, and assigns (“Far Bank,” “us,” “our,” and “we”), is committed to
protecting the privacy of individuals who visit, use, and actively enter
information (collectively, “Users”) into the websites located at www.sageflyfish.com (collectively, the "Website") operated by Far Bank.
Users may at times be referred to in this Privacy Statement as “you.” This
Privacy Statement describes Far Bank’s information
practices in relation to your use of the Website.
This Privacy Statement also applies to information collected by Far Bank through offline contacts it may have with you.
If you have any questions about this Privacy Statement, please contact Far Bank by email at privacy@farbank.com.
PLEASE READ this Privacy Statement
carefully before you browse and use the Website.
Your usage of the Website signifies
to us that you have read and understood all of the terms of this Privacy
Statement. You may also be presented with additional opportunities to review this
Privacy Statement when taking certain actions on the Website.
This Privacy Statement explains:
- What Personal Information we collect about you when you use the Website, why we collect it, who we disclose it to and how long we keep it for;
- How we use your Personal Information;
- How we protect your Personal Information; and
- How you can control your Personal Information, including how to access and update the information we hold about you, as well as any legal rights you may have related to your Personal Information.
Modifications to this Privacy Statement
We may need to
update or revise this Privacy Statement from time-to-time in response to
changing legal, technical, or business developments. We will
post any new or revised Privacy Statement here, and you should review this
Privacy Statement regularly to make sure that you are aware of its terms. You
can determine if this Privacy Statement has been revised since your last visit
to the Website by
referring to the last updated date at the top of this Privacy Statement. Far Bank will also provide notification of significant
changes to this Privacy Statement through the Website.
In addition, if changes are significant, we may notify you of such changes via
the Personal Information that you have provided to us, if any. If we intend to
use earlier-collected Personal Information and Automatically-Collected
Information in accordance with the terms of the revised Privacy Statement and
doing so would result in a use for a different purpose than stated at the time
of collection, where required by law we will request your express consent prior
to such use.
WHAT PERSONAL INFORMATION WE COLLECT ABOUT YOU
Personal Information You Voluntarily Provide
When you interact with us through the Website
you may be asked to voluntarily provide your Personal Information in order to
enable us to respond to you, or provide the services your request from us. As
used herein, “Personal Information” refers to information that identifies,
relates to, describes, is associated with, or is reasonably capable of being
associated with a particular individual. Some common ways you may be asked to provide Personal Information to us include when you:
- Contact us or place an order through
the Website;
- Create an account through the Website;
- Register for and/or participate in a Far
Bank event, promotion, contest, sweepstakes, or similar activity, whether
or online or in-person;
- Subscribe to receive mailings and
other information from us, or follow-us on social media;
- Inquire with us about or process a
claim under or related to our warranty program;
- Apply for a job or inquire about
career opportunities with Far Bank;
- Inquire about or book a trip with us;
- Respond to prompts on the Website
regarding your fishing and other preferences; and
- When you call our customer service
department.
Depending on the nature of your
interaction with us, the Personal Information that we may ask you to provide to
us includes the following information:
- First, middle, and last name, and any
nickname you may go by;
- Gender identity;
- Birth date;
- E-mail address;
- Website address;
- Current employer;
- Telephone number(s);
- Mailing address;
- Payment information;
- Password information if you create an
account with us;
- Employment history and other
employment-related information if you’ve inquired about career
opportunities;
- Passport number;
- Passport expiration date;
- Arrival flight for trip;
- Departure flight for trip;
- Hotel accommodations for trip;
- Emergency contact name, relationship, and
phone number;
- Medical conditions and/or physical
limitations;
- Dietary requests and restrictions, and/or
food allergies;
- Travel insurance provider;
- Body weight;
- Nationality;
- Information regarding types of products purchased
from us;
- Dealer account number and location; and
- Any additional information you choose to
provide to use that may be used to identify you.
See additional information below regarding collection and use of
your Personal Information
Automatically-Collected Information
Far Bank uses certain digital analytics tools on the Website that
help us analyze site usage and performance when you visit and use the Website,
such as cookies, which are discussed in more detail below. The information we collect
automatically typically does not include any individuals’ names or contact
information. Rather, as you navigate and browse the Website, these analytics tools automatically
collect and store information about your visit to and use of the Website, such
as: the date and time of your visit, the duration of your visit, the type of
browser and browser language you use, your Internet Protocol (“IP”) address,
mobile device ID, type of computer or other operating device used, the actions
you take on the Website (such as the web pages viewed and the links clicked),
the websites (if any) from which you linked to the Website, and the website(s)
you visit after visiting the Website. All such information is referred to in
this Privacy Statement as “Automatically-Collected Information,” and may be
considered Personal Information depending on applicable privacy laws.
This
Automatically Collected Information allows us to better understand the visitors
to the Website, where they come from, and what content on the Website is of
interest to them. It also helps us to maintain the security and operation of the
Website. We only ever use this Automatically Collected Information for our
internal analytics purposes, to diagnose problems with our servers, and to
improve the quality, performance, and functionality of the Website.
Personal
Information Provided by Others
Far Bank may obtain Personal Information
from other third-party sources, including our customers and business partners,
as well as publicly and commercially available sources. We may combine the information we receive
from these third-party sources with information that we collect from you or automatically
collected information from your device, as described above, in order to provide
the Website and our services to you and other customers.
HOW WE USE YOUR PERSONAL INFORMATION
As described above, you may
voluntarily provide Personal Information to us in several ways. PLEASE NOTE
THAT YOU DO NOT HAVE TO PROVIDE US WITH YOUR PERSONAL INFORMATION TO BROWSE THE
WEBSITE, AND YOU ARE NEVER UNDER ANY OBLIGATION TO PROVIDE YOUR PERSONAL
INFORMATION. However, if you do not provide your Personal Information, you may
not be able to use certain features of the Website to interact with us. When
you do provide us your Personal Information, you indicate to us your
understanding that we will use that information to fulfill the purposes
identified herein in accordance with the terms of this Privacy Statement and to
store your information on our servers located in the United States. You
understand that your Personal Information may be subject to the laws of the
United States, and that it may be accessible to governments, tribunals, law
enforcement and regulatory agencies in the United States.
Use of Personal Information to Perform Services Requested and to
Contact You
Far Bank uses Personal Information provided
by Users to perform the services they request. For example, if you place an
order through our Website we will use your Personal Information that is
required to fulfill your order. If you subscribe to our distribution list or
otherwise create an account with us, the Personal Information you provide Far
Bank through such activities will be associated with you, and where applicable
your account, in relation our performance of such activities. If you apply for
a job with Far Bank, we will use the information you provide with your
application to consider you for the position you apply for. At times, and where
required by law, we may also use your Personal Information to contact you
regarding your use of the Website and/or to provide required notices.
Use of Personal Information for Marketing Purposes
Far Bank may also use Personal
Information provided by Users for marketing purposes. For example, if you
inquire about Far Bank products, Far Bank may use your Personal Information that
you provide to contact you to further discuss your interest in Far Bank
products and to send you information regarding Far Bank, which may include information
about promotions or events. In general, Far Bank will only send you marketing
or promotional communications when you have indicated to us your desire to
receive the same, such as subscribing to a distribution list with your contact
information. At any time, you may request that we stop contacting you for
marketing purposes by sending us an e-mail at privacy@farbank.com. Also, if
we use your Personal Information to send you marketing communications via
email, we will provide you with an unsubscribe mechanism to opt-out of
receiving future marketing communications. If you request that we not contact
you for marketing purposes (either by using the unsubscribe mechanism or by
sending us an email), depending on the nature of our business relationship with
you, we may still contact you for non-marketing purposes relating to your use
of the Website or otherwise in regard to our business relationship with you.
Use of Personal Information and Automatically-Collected
Information Generally
We also may use both Personal
Information and Automatically-Collected Information to help diagnose problems
with the Website, to analyze statistical use patterns and demographic data, and
to improve our products and services. We may use your Personal Information and
Automatically-Collected Information to customize and tailor your experience
using the Website, displaying content we think you might be interested in and
according to your preferences.
Employment and Recruiting
As described above, if you are
interested in employment or career opportunities with Far Bank we will ask you
to provide certain Personal Information required for the application and
recruiting process. If you provide information online in order to apply for a
job with Far Bank, please note that you may be asked to use and provide
information through a third-party applicant tracking system (“ATS”) service we
use to assist us with receiving online job applications. Any such service
provider is required to keep your Personal Information confidential. Far Bank
will be given all of the Personal Information you provide as part of your
online portfolio and as part of job applications you submit, and we will only
use this Personal Information to consider your application(s) and as part of
your personnel file if you are hired. Far Bank does not sell this Personal
Information, and does not allow third parties to use this Personal Information
for their direct marketing purposes. Further, we will not allow a third-party
ATS service provider to use your Personal Information submitted as part of your
portfolio or to apply for jobs for any purpose other than to process job
applications.
Personnel Training and Evaluation
We may use certain
pieces of Personal Information provided to us, including provided to us over
the phone to our customer service department, in personnel training and
evaluation.
COLLECTION AND USE OF AUTOMATICALLY-COLLECTED INFORMATION
As described above, Far Bank uses
commonly-used information-gathering tools, such as cookies, to collect
Automatically-Collected Information as you navigate the Website. Far Bank also
uses Automatically-Collected Information to operate and improve the Website,
including to analyze what Users are looking at most frequently so we can
recognize and deliver more of the desired features, products, and services. This
section describes in further detail the types of Automatically-Collected
Information Far Bank may collect and how Far Bank may use this
Automatically-Collected Information.
Cookies
The Website uses “cookies” to make
your interactions with the Website easy and meaningful. When you visit the Website,
our servers send a cookie to your computer or device. The cookie is placed on
your computer or device hard drive, and it assigns your computer or device a
unique, random number that acts as a sort of anonymous ID. Standing alone,
cookies do not personally identify you; rather, a cookie identifies the
computer or device used to access the Website. A cookie cannot read data off of
your hard drive. Unless you choose to identify yourself to us, such as by
responding to a promotional offer or filling out a web form, you remain
anonymous to Far Bank when browsing the Website; in other words, the cookie
alone does not enable us to identify you personally.
Most browsers automatically accept
cookies, but you can disable the acceptance of cookies at any time by changing
the preferences in your browser. Most browsers also allow you to change the
settings to require that the browser notify you when you receive a new cookie.
Please refer to your browser for information on how to disable and control
cookies. Information about
managing cookies in commonly used browsers is available online from www.allaboutcookies.org.
If you disable your web browser’s ability to accept cookies, you will be able
to browse the Website, but you may not be able to successfully use certain
features of the Website.
Third Party Analytics
We use third-party services, including
Google Analytics, to track and analyze your Website activity, as well as to
track websites you visit after using the Website. In order to gather this
Automatically-Collected Information, we use a Google Analytics cookie on the Website.
When you visit
the Website,
Google Analytics automatically collects information from you through the use
of Google’s analytics IDs, and Google provides some of this information to us. An
analytics ID is a specific string of numbers and letters (often called a
“character string”) that is assigned to your computer or device but does not
name you. The analytics ID allows Google to track usage data of the Website,
such as date and time of visit, duration of visit, Website traffic patterns,
“clickstreams,” other similar information about your use of the Website,
the type of web browser used, the operating system/platform you are using,
your IP address, the websites that referred or linked you to the Website, and
your CPU speed. Google Analytics does not share the analytics ID assigned to
your computer or device that you use to access and use the Website. Google
Analytics provides information about the use of the Website to us in aggregate
form (i.e., data about many Website users combined and not just about you).
Some of this data might include the regional location of Website users, but
again, this data will be in aggregate (and not individual) form. We rely on
this aggregate data to inform us how users are using the Website and to help
us improve the Website.
Social Media Widgets
Some
pages of the Website include social media features, such as “buttons” or “widgets”.
If you use these features they may collect your IP address, which page you are
visiting on the Website, and may set a cookie to enable the feature to
function properly. Social media features and widgets are either hosted by a
third-party or hosted directly on the Website. See the Social Media Features section under the heading How We Share the Personal Information We
Collect, below, for more details about your interactions with these
features on our Websites.
HOW WE SHARE THE PERSONAL INFORMATION WE COLLECT
Far Bank may share your Personal
Information in the manners described in this section. In addition, Far Bank may
also share aggregated Automatically-Collected Information that has been de-identified
or otherwise rendered anonymous without restriction.
Third-Party Service Providers
Far Bank may disclose, or allow access to, your Personal
Information and Automatically Collected Information to third party service
providers to perform certain services for us, including:
- to enable online and mobile ordering and delivery, as well as purchases from our store;
- to perform certain marketing activities on our behalf, such as through promotional e-mail campaigns, social media interactions, and other digital marketing technologies;
- to manage our employment and recruiting
process;
- to perform website analytics services,
as described above in this Privacy Statement; and
- to provide other services relating to
the operation of the Website (such as hosting, data storage, and security).
Far Bank does not sell Personal
Information to any third parties. Rather, any disclosure of Personal
Information to third party service providers is solely to enable the service
provider to perform the requested services on Far Bank’s behalf. These
third-party service providers are not authorized to use your information
received from Far Bank in any way, including for their own marketing efforts,
other than for the purpose of providing a service on our behalf, and are
required to keep the information confidential.
Merger, Acquisition, or Sale
We may transfer any and all Personal
Information and Automatically-Collected Information to a third party if Far
Bank is involved in a merger, acquisition, reorganization, restructuring, or
other sale or transfer of all or any portion of its assets or business, whether
as a going concern or as part of bankruptcy, liquidation, or similar
proceedings in which information of Users is among the assets transferred. In
this event, we will, if allowed, use reasonable efforts to notify you when your
Personal Information and Automatically-Collected Information is transferred to
any third party under this paragraph by posting such notice on the Website
and/or by contacting you via the Personal Information you have provided us, if
any. In the event of a transfer of Personal Information as described in this
section, we will instruct the third party recipient that absent your permission
to do otherwise it may only use your Personal Information covered by this
Privacy Statement in accordance with this Privacy Statement, even after the
transfer. However, following such transfer we cannot guarantee or enforce that
any such third-party will abide by Far Bank’s instruction, and any new
information you provide after the transfer will likely be subject to a new
policy, and you should review that policy.
Required by Law
Notwithstanding anything to the
contrary in this Privacy Statement, Far Bank reserves the right to disclose
your Personal Information and Automatically-Collected Information, without your
consent and without additional notice to you, if we reasonably believe we are
required by law, rule, regulation, judicial proceeding, court order, subpoena,
or similar legal process to do so; if we reasonably believe that disclosure is
necessary to protect, establish, or exercise our rights or property, or to
defend against legal claims; or if we reasonably believe that disclosure is
necessary to protect our other Users or our employees, property, or business,
or to take action regarding illegal activities or suspected fraud.
Social Media Features
As
described above, we provide certain social media features on the Website. These
features might require us to implement cookies, plug-ins, or application
programming interfaces (APIs) provided by such social media platforms to
facilitate the communications and features. When you provide us with information
through these platforms, the information you provide is also collected and
processed by the social media platform you are using, and any collection and
processing thereby is performed subject to and in accordance with the privacy
statements of such social media platforms, over which Far Bank has no
responsibility or control. Please be aware that by choosing to use any third
party social media platform or choosing to share content or communications with
any social media platform, any Personal Information you provide in conjunction
with such use may be collected and processed by the designated social media
platform. We cannot control any policies or terms of such third party platforms.
As a result, we cannot be responsible for any use of your information or
content by a third party social media platform, which you disclose at your own discretion.
We encourage you to review the privacy policies and practices of any social
media platforms prior to use.
ACCESSING, CORRECTING AND UPDATING YOUR INFORMATION; YOUR RIGHTS
REGARDING YOUR INFORMATION
Access, Review, and Modification of Information; Deleting
Information
Website Users may access, update,
change, or request we delete their Personal Information by email at
privacy@farbank.com, or where applicable by logging-in to their account.
Upon receipt of your request to delete or to change your Personal Information,
we will use commercially-reasonable efforts to remove your existing Personal
Information from our databases, but see the Section entitled “Retention and
Storage” below regarding why we may retain some information. Please note that
all features of the Website may not function properly if we remove any or all
of your Personal Information.
Your Rights Regarding Your Personal Information
If you are
based in certain jurisdictions, you
may have certain rights in relation to the Personal Information we hold
about you. These may include the right to request to:
- access details
related to the Personal Information Far Bank has collected about you,
for example the categories of Personal Information collected, the sources
of those categories, the business or commercial purposes for collecting Personal
Information, any third parties with whom Personal Information is shared,
and the specific pieces of Personal Information collected about you;
- rectify
any incorrect or incomplete Personal
Information we hold about you
- delete,
restrict, or remove the
Personal Information we hold about you
- transfer the Personal Information we
hold about you to another party; or
- object to the sale of your Personal
Information (please note that Far Bank does not currently sell Personal
Information, nor has it sold any Personal Information in the preceding 12
months).
We will attempt to respond to your
requests within one month and free of charge. Please note that with regard to
all these rights, we reserve the right to:
- verify
your identity in order to process the request, or request further
information for this purpose;
- refuse
your request based on the exemptions set out in any applicable data
protection laws;
- charge
you a reasonable administrative fee for any repetitive, manifestly
unfounded, or excessive requests.
If we refuse your valid request to
exercise any of these rights which you may have, we will state the reasons for
our refusal and allow you to challenge our decision. If we have shared your Personal
Information with others, we will inform them about your request where possible.
If you ask us, where possible and lawful to do so, we will also tell you with
whom we shared your Personal Information so that you can contact them directly.
If you wish to exercise any data protection rights that are available to you
under your local data protection laws then please send your request by email at
privacy@farbank.com and
we will act upon your request in accordance with applicable data protection
laws.
Your California Privacy Rights
Please
note, as described
throughout this Privacy Statement, Far Bank does not disclose Personal
Information to third parties for their direct marketing purposes.
Notwithstanding the above, if you are a California resident, you have the right to request information from us regarding the manner in which we share certain categories of your Personal Information with third-parties. Specifically, California law provides you the right to submit a request to us at the designated address in the “Contact Us” section below to receive the following information:
- the categories of information we disclosed to third-parties for the third-parties’ direct marketing purposes during the preceding calendar year;
- the names and addresses of third-parties that received such information; and
- if the nature of a third-parties’ business cannot be reasonably determined from the third-parties’ name, examples of the products or services marketed.
You
are entitled to receive a copy of this information in a standardized format and
the information will not be specific to you individually.
CHILDREN’S PRIVACY
The Website is not directed at nor
intended for use by children under the age of 13. If you have reason to believe that a child under the age of 13 has
provided Personal Information to us, we encourage the child’s parent or
guardian to contact us by email at privacy@farbank.com to request that we remove the information from our systems. If
we learn that we have received Personal Information or Automatically-Collected
Information from a child under either the age of 13 we will delete that
information from our files. In certain
circumstances, we may process Personal Information of individuals under the age
of 18 when it is necessary to perform a service requested by the individual
providing us with the information, such as for online order fulfillment.
SECURITY OF COLLECTED INFORMATION
Far Bank uses commercially-reasonable
physical, electronic, and administrative security measures to assist in
protecting against the loss, misuse, and unauthorized alteration of Personal
Information that is under our control. Unfortunately, no data storage system,
or system of transmitting data over the Internet or wireless network, can be
guaranteed to be 100% secure, and no security system can prevent all security
breaches. As a result, we do not and cannot guarantee the security of our
servers or any Personal Information or Automatically-Collected Information
provided to us in connection with your use of the Website or when you interact
with us.
DO NOT TRACK
The Website does not track your online
activities over time or across third-party web sites or online services, and
so does not respond to browser “Do Not Track” signals. As described in this
Privacy Statement, the Website may contain links to other sites or services
not owned or operated by Far Bank. These websites may set cookies that obtain
information about the fact that a web browser visited the Website from a
certain IP address. Far Bank does not and cannot control whether such
third-party sites collect any Personal Information from you if you navigate to
these sites from the Website.
RETENTION, STORAGE AND REMOVAL
We may retain all Personal Information
and Automatically-Collected Information in our databases for as long as necessary to perform the
business purposes for which we’ve collected it, or until you
ask us to remove your information from our databases, unless applicable laws
require otherwise. When we have no
ongoing legitimate business need to process your Personal Information, we will
either delete or aggregate it, or, if this is not possible (for example,
because your personal information has been stored in backup archives), then we
will securely store your personal information and isolate it from any further
processing until deletion is possible. Note that
even after you ask us to remove your information from our databases, it may be
impossible to remove some information, such as information tracked in our web
server log files and information that may reside in backup files. This residual
information is retained to preserve the integrity of our backed-up files and
for business continuity purposes. We may also retain Automatically-Collected
Information even after you request that we remove your information from our
databases, for use in the aggregate and to analyze and improve the Website.
Further, even after you request that
we remove your information from our databases, we may retain Personal
Information and Automatically-Collected Information to comply with any
applicable law, rule, regulation, or guideline; to prevent fraudulent activity;
to protect ourselves against liability; and to allow us to enforce our
contractual or other rights and to pursue available remedies and limit any
damages we may sustain.
LINKS TO OTHER WEBSITES AND SERVICES
This Privacy Statement applies only to
Personal Information and Automatically-Collected Information collected through
the Website or that you otherwise provide to Far Bank. The Website may contain
links to other websites that are not owned or controlled by us (“Linked
Sites”). We are not responsible or liable for and have not reviewed the privacy
practices of the Linked Sites, or the owners or operators of the Linked Sites.
The owners and operators of the Linked Sites may have their own policies
regarding privacy and security. We advise you to review any Linked Sites for
their own privacy practices to determine what information about you may be
collected and used when you use such Linked Sites.
CONTACTING US
For questions regarding this Privacy
Statement or the information practices pertaining to the Website please contact us via the Contact page on the
Website or at:
Far Bank Enterprises, Inc.
privacy@farbank.com
1-(800) 533-3004, Ext.
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